This book tries to answer the question: “how is digitisation changing the television medium?”. The aim is to identify paradigms useful for a policy of innovation in the television field. Particularly: how to deal with the question of power in the management of media? How to exploit and mould our current knowledge in the field of the diffusion of innovation? What can or must be the role of the public service in the envisaged scenarios? And how can we conceive television audiences of the future to be? The book presents also some comparative, cross-country studies, aimed at showing differences and recurrences in the various European countries.
Nicoletta Vittadini is researcher of Sociology of Communication and Culture at Catholic University of Milan. Among other books she co-edited Attraversamenti. Spazialità e temporalità nei media contemporanei, «Comunicazioni sociali», Vita e Pensiero 2003.